The challenge
Each new location improvised its own menus and posts, so the brand looked different in every city.
Branding · Hospitality
A restaurant brand built to travel
Identity, website, and social system for a fast-growing modern Indian restaurant group.
- Online reservations
- +45%
- Instagram reach
- 3x
- Locations rolled out
- 22
At a glance
- Client
- Spice Route
- Industry
- Hospitality
- Year
- 2025
- Discipline
- Branding
- Branding
- Web Design
- Social
The story
From problem to measurable outcome.
Our approach
We created a warm, pattern-led identity, a reservation-first website, and a template kit each location can use without a designer.
The result
Every location now launches on-brand in days, and online reservations became the main booking channel.
Results
The numbers after launch.
+45%
Online reservations
3x
Instagram reach
22
Locations rolled out
Services used
What we delivered.
Ready to make
an impact?
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