WOW Design Agency

Branding · Food & Beverage

A specialty roaster with a subscription habit

Logo, bag design, and subscription store for an independent specialty coffee roaster.

Subscription sign-ups
3x
Cafe partners
9
Average review
4.9
Latte art for a specialty coffee brand

At a glance

Client
Verdant Coffee
Industry
Food & Beverage
Year
2025
Discipline
Branding
  • Logo
  • Packaging
  • Shopify

The story

From problem to measurable outcome.

01

The challenge

Great coffee, generic bags. Verdant could not justify specialty prices next to supermarket brands.

02

Our approach

We designed a botanical mark, origin-coded bags, and a Shopify subscription flow with brew guides for every roast.

03

The result

Subscriptions became the core revenue line and the bags now double as the brand's best advert.

Results

The numbers after launch.

3x

Subscription sign-ups

9

Cafe partners

4.9

Average review

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