The challenge
Kinetic had a strong product but rising acquisition costs and an onboarding flow that lost users on day one.
Marketing · Fitness & Wellness
Launching a fitness app to 85k members
App UI refresh and performance marketing launch for a home-workout subscription.
- Downloads in 90 days
- 85k
- Cost per acquisition
- -41%
- App store rating
- 4.7
At a glance
- Client
- Kinetic Fitness
- Industry
- Fitness & Wellness
- Year
- 2026
- Discipline
- Marketing
- App UI
- Paid Social
- Creators
The story
From problem to measurable outcome.
Our approach
We refined the onboarding UI, produced creator-led ad content, and ran structured paid-social tests across Meta and TikTok.
The result
Acquisition costs fell while downloads climbed, and new members now finish onboarding before their first workout.
Results
The numbers after launch.
85k
Downloads in 90 days
-41%
Cost per acquisition
4.7
App store rating
Services used
What we delivered.
Ready to make
an impact?
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